Year
2024
Client
Syed Sujjad Pasha
Category
Sports
Product Duration
6 - 7 Months
CricTracker stands as a remarkable project in my portfolio, exemplifying my passion for sports and design. This project centered around developing a user-friendly mobile app dedicated to cricket enthusiasts worldwide. We aimed to provide real-time score updates, comprehensive match statistics, and an engaging cricket experience at users' fingertips.
I had the privilege of serving as the Lead UI/UX Designer for CricTracker, a multi-platform ecosystem encompassing a mobile app, website, and admin panel. In this pivotal role, I oversaw the entire design process across these interconnected platforms — from conceptualizing the design direction to ensuring a consistent, user-centric experience. My responsibilities included close collaboration with cross-functional teams, aligning business goals with user needs.
The cricket app ecosystem is highly saturated with scoring and live commentary platforms, many of which offer similar features with minimal UX innovation. CricTracker needed to carve out a distinct space in this competitive market by offering not just a functional app, but a visually cohesive, fast, and fan-centric multi-platform experience — spanning mobile, web, and admin interfaces. The challenge was to craft a product that felt familiar enough to onboard users instantly, but unique enough to keep them engaged and coming back, while ensuring consistency across all touchpoints.
Conducted user research with avid cricket fans and fantasy league players
Mapped key user journeys during live matches
Designed a content-first UI with emphasis on speed and readability
Prototyped and validated new features like "live banter" and polls
25% increase in average session time
15% rise in in-app Ad engagement
Featured 1st in Google as a “Top Cricket Fantasy Tips platform”
Reader base of over 30 million page views each month.
1L+ Page views daily
Real-time sports content needs a balance between information density and clarity
Micro-interactions can significantly improve fan engagement
