Year
2023
Client
Yudiz In-House Product
Category
Fantasy Sports App
Product Duration
3 - 4 Weeks
Fansportiz is a comprehensive fantasy sports platform that offers a wide selection of sports, including cricket, football, basketball, baseball, kabaddi, and esports like CS:GO, Dota 2, and League of Legends. It's designed to provide sports enthusiasts with an engaging and immersive experience, featuring dedicated modules for each sport and ensuring a seamless user experience across multiple platforms and devices. Fansportiz is committed to delivering a world-class fantasy sports experience for fans of all backgrounds and interests.
I led the end-to-end product design for Fansportiz, covering both the mobile app and the admin panel. Starting from scratch, I created the brand identity, logo, and a modular design system that could scale across multiple white-label client apps. This system enabled efficient customization and consistency, significantly reducing time-to-market for new clients. I also designed a customizable admin panel, allowing platform owners to tailor experiences and manage content dynamically. My responsibilities included user research, UX strategy, UI design, and close collaboration with the development team to ensure pixel-perfect implementation.
Fantasy sports apps often focus heavily on seasoned players, leaving casual users overwhelmed by complex interfaces and game mechanics. Fansportiz aimed to bridge that gap by offering an experience that was both accessible to newcomers and strategic enough for serious players — all while supporting a white-label architecture for client-specific branding. The core challenge was to design a flexible and modular system that allowed for visual customization and feature toggling, without compromising the integrity or usability of the core fantasy experience.
Conducted usability tests on competitor platforms
Created personas for casual and hardcore players
Designed onboarding flows with gamified tutorials
Built a modular team creation UI with real-time player stats
The modular design system significantly reduced design and development time for new client apps, accelerating go-to-market by 40%
The simplified user experience led to higher engagement during major sporting events, with improved onboarding metrics and session retention
Admin panel customizability empowered clients to manage content, scoring logic, and branding independently
Successfully balanced flexibility with consistency — allowing each brand to feel unique while maintaining a coherent product experience
Designing a white-label product requires thinking beyond aesthetics — the system architecture must support modularity and rapid customization
Balancing the needs of casual and power users is crucial in fantasy sports — progressive disclosure and intuitive onboarding make a huge difference
Building a scalable design system upfront can save significant time and effort across future implementations
Close collaboration with clients and devs helped fine-tune the design system to support real-world constraints and edge cases
