Year
2024
Client
Leading VR Experience Company
Category
Metaverse, web3
Product Duration
3 Months
Dive into a world where you can explore, shop, connect, and thrive in a vibrant virtual universe that knows no limits. Your ultimate metaverse destination awaits.
As a Senior UX Designer at RFOX, I collaborated with a global cross-functional team to design immersive and intuitive experiences within the metaverse and Web3 ecosystem. My primary focus was on crafting the VR interface for RFOX Valt, where I led the design of the Profile Level Management module, including UI animations and interactions specific to the VR environment. In parallel, I also designed the websites for RFOX’s crypto tokens — Orange and Juice, ensuring brand consistency and clarity in token utility communication. My work involved VR-specific interaction design, motion design, and close collaboration with 3D artists, developers, and Web3 strategists to ensure seamless user flows across platforms.
RFOX aimed to create a seamless, engaging metaverse experience with clear entry points for both crypto-native and new users. The challenge was to design a VR interface that felt intuitive, while integrating blockchain-based features such as identity, token interaction, and user progression. Additionally, the Orange and Juice token sites needed to balance visual storytelling with clear, trust-building information for a global Web3 audience.
Collaborated with international product, dev, and 3D design teams
Researched VR interaction patterns and crypto user behaviors
Designed and prototyped the Profile Level Management module for VR
Created motion specs and interaction flows for immersive experiences
Developed responsive, brand-consistent websites for RFOX Orange and Juice tokens
Ensured usability across VR devices and browsers through iterative testing
Successfully launched the VR Profile Management module within RFOX Valt
Improved navigation and onboarding clarity in the metaverse experience
Token websites saw increased traffic and engagement post-launch
Enhanced perception of RFOX’s brand as user-friendly and forward-thinking in the Web3 space
Designing for VR requires rethinking conventional UI patterns — spatial awareness and motion are key
Web3 products benefit hugely from simplifying complexity and building visual trust
Cross-cultural collaboration enriches design quality and helps localize UX for global markets
